Reko

Reko-ringen is a model where there is local direct trade between producers and consumers with a focus on locally grown and organic food. It is a growing movement where the idea is that consumers and producers should be able to trade with each other without any intermediaries.

By updating its graphic profile and simplifying the logistics for orders, Reko will be able to reach a younger target group to consume more sustainably, buy locally produced products and at the same time support our local producers.

The logotype and symbol are designed with a knife in the middle, while duplication and mirroring a shovel is designed - which represents Rekos consumers and producers.

Visual Identity / Franca Andrén, Ebba Granat, Linn Johansson, Maja Svensson
Logotype, posters and pattern / Franca Andrén
Casemovie / Franca Andrén, Maja Svensson

Work Artwork Contact

Reko

Reko-ringen is a model where there is local direct trade between producers and consumers with a focus on locally grown and organic food. It is a growing movement where the idea is that consumers and producers should be able to trade with each other without any intermediaries.

By updating its graphic profile and simplifying the logistics for orders, Reko will be able to reach a younger target group to consume more sustainably, buy locally produced products and at the same time support our local producers.

The logotype and symbol are designed with a knife in the middle, while duplication and mirroring a shovel is designed - which represents Rekos consumers and producers.